Source: RNZ\/Country Life podcast.<\/p>\n\n\n\n
When Blair Coates’ parents took a skinny dip in the river running through the family farm one hot summer’s day, little did they think it would inspire a skincare production line in the former cowshed.<\/p>\n\n\n\n
“I can’t actually remember a time it wasn’t called Nudi Point, and it’s just always been a very, very special place,” Coates told the RNZ\u00a0Country Life<\/em> podcast.<\/p>\n\n\n\n Coates called his range of serums, balms and other skincare products after the swimming hole because “my number one criteria for the range was that it was 100 percent natural.”<\/p>\n\n\n\n The former city banker and music teacher was also inspired to strike out in skincare after dealing with bad skin as a teen.<\/p>\n\n\n\n ” just couldn’t seem to work out why or how to get rid of it, and it was so bad that I was not confident to go to school on quite a few days, and I would wag school, or I would make up some excuse as to why I’m not feeling well enough to go because I was just getting teased and bullied.”<\/p>\n<\/blockquote>\n\n\n\n Coates said he became “quite obsessed” about learning about skin care and all of the elements that help clear the skin.<\/p>\n\n\n\n He returned to the family land in the Takahue Valley south of Kaitaia 12 years ago and decided to launch Nudi Point using his earlier training as an aromatherapist.<\/p>\n\n\n\n His husband and mother are also involved in the business.<\/p>\n\n\n\n In a pristine lab, without a whiff of the cows who used to come through here, Coates showed Country Life <\/em>how he mixes up a serum of several essential oils and decants it carefully into small blue bottles.<\/p>\n\n\n\n “We like to think that a little bit of Nudi Point magic goes in every little product that we send out.”<\/p>\n\n\n\n That sense of place is an important selling point for Coates, especially as his is a small rurally-based business, now more reliant on online sales as retailers shutter in the cost-of-living crisis.<\/p>\n\n\n\n “I think it matters, you know, it’s more than just a bunch of products that someone made and put on a shelf.<\/p>\n\n\n\n “It just shows a little bit more attention and care to everything that’s created.”<\/p>\n","protected":false},"excerpt":{"rendered":" Source: RNZ\/Country Life podcast. When Blair Coates’ parents took a skinny dip in the river running through the family farm one hot summer’s day, little did they think it would inspire a skincare production line in the former cowshed. “I can’t actually remember a time it wasn’t called Nudi Point, and it’s just always been<\/p>\n","protected":false},"author":1,"featured_media":12882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[41],"tags":[1130,113,445],"coauthors":[382],"class_list":{"0":"post-12881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-zealand","8":"tag-business","9":"tag-new-zealand","10":"tag-rural"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/cvnznews.com\/wp-content\/uploads\/2026\/05\/Nudi-Point-scaled.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/cvnznews.com\/index.php?rest_route=\/wp\/v2\/posts\/12881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cvnznews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cvnznews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cvnznews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cvnznews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12881"}],"version-history":[{"count":1,"href":"https:\/\/cvnznews.com\/index.php?rest_route=\/wp\/v2\/posts\/12881\/revisions"}],"predecessor-version":[{"id":12883,"href":"https:\/\/cvnznews.com\/index.php?rest_route=\/wp\/v2\/posts\/12881\/revisions\/12883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cvnznews.com\/index.php?rest_route=\/wp\/v2\/media\/12882"}],"wp:attachment":[{"href":"https:\/\/cvnznews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cvnznews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cvnznews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12881"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cvnznews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=12881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n