OPINION.
Richard Prebble
The real election campaign is taking place on social media.
Those on the other side of the digital divide do not even know this campaign is happening.
But even those who scroll through social media do not see campaigns that are reaching tens of thousands of voters.
Algorithms select posts that we will like.
I am sure the algorithms have me profiled.
With that warning, the best campaign posts I have seen are Erica Stanford’s.
It is difficult to talk straight to a camera and be authentic. It is even harder to explain a complex message.
Stanford does both.
Check out this example:
Watch Erica Stanford’s Facebook video
Then wonder with me.
If the National Party caucus had accepted Christopher Luxon’s challenge to replace him and chosen Stanford, would we now be seeing Erica mania?
